4 simple words to use to describe giving to charity

4pillars

Working with fundraisers is a constant journey of discovery. We were discussing how to respond in a simple way to a supporter who said they wanted to do more….what else could they do? It’s a simple and frequent question. But the response is never simple is it?

So what is the problem that they identified as we discussed how to address this common question?

It’s this – firstly you probably can’t remember. Secondly, when you try you are almost certainly brainstorming your own list from various memories and prompts, and frankly its likely to be long and the prompts you remember aren’t always the right ones. The third problem is structure – this long random list has no framework. The fourth problem is no one is prepared to be able to respond when asked, so you are literally making it up in front of the questioner and then when it happens again you create another list. So here’s the solution to break the cycle.

You need to remember and then use these 4 headings.

Given. Raised. Time. Left

They are the 4 pillars of giving from which you can remember and offer choice. How? So, something like this then…( allowing for some things you may naturally say or not – this is an illustration!)

‘They are 4 ways you can help us. You can give – either a one-off or a larger gift or many of our supporters give on a monthly basis. You can raise money. Perhaps an event or a challenge such as a run or a trek or some other way. You can give your time, either as a volunteer or on our board or perhaps in our shops. You can leave a legacy. Many of our supporters are leaving a gift in their will after their friends and family so our work can live on’

Given. Raised. Time. Left

Better than a mind melt every time.

 

Posted in Charity, Community, Donors, Fundraising, Giving, Ideas, Innovation, Insight, Inspiration, Leadership, Management, Marketing, Not for profit, Philanthropy, Psychology, Stories, Third Sector, Volunteers, Wills and tagged , , , , , , , , , , .

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