Thank you. Simple stuff maybe, and simply done makes a world of difference. But sometimes, the heartfelt message needs a little edge. Video continues to grow – from TV ads to simple home shot shorts. Some people seem to get it just right….so here are 5 great examples to inspire….
First Charity: Water – an upbeat use of staff to say thank you whilst showing that they are saying thank you.. you really get the sense that you matter
Next Child’s i foundation – a perfect heartfelt story of need and solution, told simply and honestly – a lovely thank you…
Now Invisible Children – another upbeat staff driven thank you but with an impact report as a moving infographic, with a simple thank you…
This Freedom from Torture video was shared at the IOF Convention and was used at a dinner as part of the evening. Clever build up from one to many just simply applauding you….nice
And finally the NSPCC Christmas TV ad – this was sponsored by suppliers and uses children in a school play to say thank you. It was aired on Christmas day as well….
Sometimes commercial brands can build whole campaigns around the concept of saying thank you – as in P&G Thank you mom campaign for the Olympics. I’ve long been an advocate of collective campaigns from the voluntary and charity sector to promote giving in the UK…..a simple thank you campaign would be a pretty good place to start…..