An unexpected story..

Great stories get lost because they are often poorly told. The story-teller matters as much as the story. Simple, clear, emotional and true. Sometimes, we try too hard – when simple then becomes unexpected. Here is a brilliant one from a series for Marie Curie Cancer Care.

Posted in Agencies, Brand, Charity, Digital, Emotions, Fundraising, Giving, Ideas, Innovation, Insight, Inspiration, Not for profit, Philanthropy, Psychology, Stories, Strategy, Technology, Third Sector, TV and tagged , , , , .

One Comment

  1. Dave….thank you for this..very much appreciated! Have a think about that book of quotes and maybe create a few smaller ‘books’ clustered together around types of stories…triumph, inspiration etc. The camp fire idea is great one….love it. Let me know how it goes and I really do hope we can work together. Stay in touch!

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