Barnardo’s – I salute you

A second salute in two weeks. Barnardo’s ad is brave and hits hard. A clever contrast that highlights stolen childhoods for so many children with the difference that care and support can make. It could have done with a tighter call to action at the end…but good for Barnardo’s for not shying away from a subject that needs this level of directness.

Posted in Agencies, Brand, Charity, Emotions, Film, Fundraising, Giving, Insight, Inspiration, Leadership, Management, Marketing, Not for profit, Philanthropy, Psychology, Strategy, Technology, Third Sector, TV, Video and tagged , , , , .

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.