Why online and offline is the new community fundraising blend…..
Once upon a time, several hundred years ago, I had forgotten the second spool for the film I was to show at the Luton Ladies Circle. Disaster. In those days, we […]
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Vodka, potatoes, innovation and quality……
Courage and innovation are brilliant bedfellows. Add in leadership, vision, and two distinct views – the world view and perspective on the stuff right under your nose and you have […]
Lessons from a leaving book…
I have just left the NSPCC. After 11 and a bit years its time for a new challenge, as Revenue Fundraising Director at Maggie’s, the cancer care centre charity that has […]
10 tips to check your fundraising pipeline..
As the gulf disaster continues and oil pours from a fractured pipeline it make you wonder at the quantity that is seeping through. A reservoir that big feels endless. And when you […]
Stay hungry, stay foolish…
This summer I have had more than a few conversations with people about making choices. About what to do next. Maybe its the weather or the world cup…more likely its […]
Daughters to their mums – something wonderful…
With the launch of the new NSPCC legacy and tv campaign the response has been revealing, exciting and inspiring. Results are one thing but insights are something else. On the […]
Our new TV and digital legacy campaign…
There’s a prize under our noses. A new generation ready for a new approach. Legacy fundraising is at a crossroads. It can go two ways. The first is to do […]
Love, courage, joy – what do they mean for you…
Love, courage and joy – 3 essential emotions for fundraising. Yet somehow we often miss these when they could make all the difference. Is it that we don’t see them? Do we […]
The simplest legacy fundraising strategy…
We can complicate things a lot can’t we? The more clever we make things the more we create demand to find out a hidden truth. Adding gizmo’s that add % […]
The Perfect pitch…
There’s a moment when Don Draper, the troubled but charismatic advertising hero in Mad Men makes the most compelling emotional connection in a sales pitch I think I have ever […]