Agencies – stephenwgeorge.com

How to create a name for a fundraising product

Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]

This TV ad is undeniable

Make me feel. If you want me to do something make me feel. Make me care. This new ad from the Sick Kids Foundation in Canada and reported on in the thestar.com is […]

Remember a charity and its global legacy

When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]

How to upgrade your thank you letter

Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for […]

10 priorities for fundraising to get us on the front foot

As we continue to respond to the ideological drama around fundraising and the many solutions and challenges being shared, here are my top 10 priorities for a new chapter to […]

Political or emotional correctness? … what we need is relational correctness

Political Correctness still seems to raise a few headlines whenever it enters our world. Required medicine and correction for some, George Orwell 1984 and newspeak for others. In her TED talk above, Sally Kohn, shared what […]

10 Relationship Fundraising principles from the past

Sometimes in adversity, good things can flow to greet you. Very often, the inspiration for that good comes from the past. A comforting place, when it was what it was […]

End the tyranny of fundraising technique and targets

Here’s the thing. Technique is actually in the way of fundraising. Targets have the wrong focus. Together, finally its clear – they are undermining fundraising. Where do we really look […]

Barnardo’s – I salute you

A second salute in two weeks. Barnardo’s ad is brave and hits hard. A clever contrast that highlights stolen childhoods for so many children with the difference that care and […]

An unexpected story..

Great stories get lost because they are often poorly told. The story-teller matters as much as the story. Simple, clear, emotional and true. Sometimes, we try too hard – when […]