The Good Leaders 10 step new year manifesto
As the clock struck 12 and the new year ticked in, and in the aftermath of that midnight moment, you will have reflected. Year in and year out are natural […]
Category Archives: Brand
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Why lost purpose in Community Fundraising is a strategic killer
Purpose is hot right now. Like someone woke up one day and went ‘purpose….i’ll package that’. It’s everywhere in charity, business, marketing, branding and personal development. Rediscovered. And yet its […]
How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
This TV ad is undeniable
Make me feel. If you want me to do something make me feel. Make me care. This new ad from the Sick Kids Foundation in Canada and reported on in the thestar.com is […]
Remember a charity and its global legacy
When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]
The 7 pillars of legacy culture leadership
To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations […]
How to upgrade your thank you letter
Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for […]
9 charity board myths that need busting
We need trustees. Good ones, calm ones, listening ones. But sometimes, some of our trustees believe weird things. Like conspiracy theories that gain currency, some trustees can interpret their understandable […]
Why we need more of ‘I made this’
A signature on a work of art can be a powerful statement. Or a name on the spine of a book. Or the credits rolling at the end of a […]
Stories are the currency for legacy giving
At the heart of every legacy gift is always a story. It’s a currency that runs strong and is rarely devalued. Sometimes visible, most often not. Sometimes shared, sometimes celebrated. […]