The Perfect pitch…

There’s a moment when Don Draper, the troubled but charismatic advertising hero in Mad Men makes the most compelling emotional connection in a sales pitch I think I have ever […]

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Our story of joy…

I confess I am a bit of a sucker for a soppy movie. Despite my best intentions, no one believes me any more when I try to justify my watery […]

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This is how you do it….

charity: water videos. This is a great video for charity:water and a great website. Its very personal, it tells a story, its got clear solutions, leadership, a strong compelling case, facts, emotion […]

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