How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
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The 7 pillars of legacy culture leadership
To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations […]
Why small disruption can lead to big disruption
I used to know a brilliant fundraiser who had a habit of ordering her notes and papers on a table as if she had used a set square. I often […]
10 Relationship Fundraising principles from the past
Sometimes in adversity, good things can flow to greet you. Very often, the inspiration for that good comes from the past. A comforting place, when it was what it was […]
10 of the best words to use in legacy fundraising
Some words matter more than others. Some have a rounder meaning, set a tone better and signal a mood more easily. In legacies the right words can be the difference […]
5 simple tips for sharing great stories
Looking for stories, understanding them, capturing them and sharing them requires a mindset as much as practical tools. It all starts with defining what’s right in front of you, and […]
An unexpected story..
Great stories get lost because they are often poorly told. The story-teller matters as much as the story. Simple, clear, emotional and true. Sometimes, we try too hard – when […]
Save the Children – I salute you
This is tough. Brave, hard-hitting, honest, heartbreaking, direct, emotional. A powerful authentic story. Controversial but required. A rallying call. A solution. This is the sort of ad that floors you. […]
21 lessons from a little bit of a crisis
I’m flying at 37,000 feet. The lights are off, the film is in full swing, a gin and tonic soothing the blood. The door near us continues to make a […]
5 fundraising data sins
Is data boring? For some, probably not. For most, absolutely. But one of the key reasons it gets a bad press is because people don’t know the difference between data […]