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Category Archives: Events

Why lost purpose in Community Fundraising is a strategic killer

Purpose is hot right now. Like someone woke up one day and went ‘purpose….i’ll package that’. It’s everywhere in charity, business, marketing, branding and personal development. Rediscovered. And yet its […]

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How to create a name for a fundraising product

Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]

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Let’s focus on achievement in 2017

Do you remember achieving something remarkable? Something that you had built, had changed? For some, achievements are huge…for some, small and every day. Connecting with what achievement feels and looks […]

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10 rules for ending, starting and ending a financial year

I tell a story in my workshops about the 9 month fundraising year. It goes like this.  You start the year shattered. Its been a drain. So, time for some […]

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10 of the best words to use in legacy fundraising

Some words matter more than others. Some have a rounder meaning, set a tone better and signal a mood more easily. In legacies the right words can be the difference […]

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5 reflections from the London Marathon and its amazing stories

The sun is shining. Early morning London stirs, its arteries held for the later procession of humanity. Road side places are captured, banners are hung, flags are raised as bleary […]

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