Purpose is hot right now. Like someone woke up one day and went ‘purpose….i’ll package that’. It’s everywhere in charity, business, marketing, branding and personal development. Rediscovered. And yet its […]
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
Do you remember achieving something remarkable? Something that you had built, had changed? For some, achievements are huge…for some, small and every day. Connecting with what achievement feels and looks […]
I tell a story in my workshops about the 9 month fundraising year. It goes like this. You start the year shattered. Its been a drain. So, time for some […]
Some words matter more than others. Some have a rounder meaning, set a tone better and signal a mood more easily. In legacies the right words can be the difference […]
The sun is shining. Early morning London stirs, its arteries held for the later procession of humanity. Road side places are captured, banners are hung, flags are raised as bleary […]