This TV ad is undeniable
Make me feel. If you want me to do something make me feel. Make me care. This new ad from the Sick Kids Foundation in Canada and reported on in the thestar.com is […]
Category Archives: Family
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Remember a charity and its global legacy
When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]
The 7 pillars of legacy culture leadership
To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations […]
10 rules for ending, starting and ending a financial year
I tell a story in my workshops about the 9 month fundraising year. It goes like this. You start the year shattered. Its been a drain. So, time for some […]
10 emotional connections for legacy fundraising
There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it. The moment you connect. A […]
How to upgrade your thank you letter
Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for […]
Why we need more of ‘I made this’
A signature on a work of art can be a powerful statement. Or a name on the spine of a book. Or the credits rolling at the end of a […]
Stories are the currency for legacy giving
At the heart of every legacy gift is always a story. It’s a currency that runs strong and is rarely devalued. Sometimes visible, most often not. Sometimes shared, sometimes celebrated. […]
Having my heart broken at Starbucks
Having my heartbroken at Starbucks… Drinking a latte, overlooking the platform in Starbucks at Paddington. Watching the bustle of travel and journeys that we make, we rarely get an insight into […]
The 9 leadership tips of Mr Selfridge
I have a confession. I watched the last episode of Mr Selfridge and here’s a curious observation. Apart from the weaving plots, the hemlines, the scandal and the financial crisis […]