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Category Archives: Fundraising

10 rules for ending, starting and ending a financial year

I tell a story in my workshops about the 9 month fundraising year. It goes like this.  You start the year shattered. Its been a drain. So, time for some […]

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10 emotional connections for legacy fundraising

There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it.  The moment you connect. A […]

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How to upgrade your thank you letter

  Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for […]

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9 charity board myths that need busting

We need trustees. Good ones, calm ones, listening ones. But sometimes, some of our trustees believe weird things. Like conspiracy theories that gain currency, some trustees can interpret their understandable […]

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Stories are the currency for legacy giving

At the heart of every legacy gift is always a story. It’s a currency that runs strong and is rarely devalued. Sometimes visible, most often not. Sometimes shared, sometimes celebrated. […]

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Why small disruption can lead to big disruption

I used to know a brilliant fundraiser who had a habit of ordering her notes and papers on a table as if she had used a set square. I often […]

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10 priorities for fundraising to get us on the front foot

As we continue to respond to the ideological drama around fundraising and the many solutions and challenges being shared, here are my top 10 priorities for a new chapter to […]

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7 mistakes CEO’s make when hiring a Fundraising Director

You want to drive growth and fundraising is the way forward. You have a portfolio of income and need a director to deliver and grow. You need a fundraising director. […]

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My Personal tribute to Tony Elischer

There was a photo of Tony in the early days of the ICFM when Tony was still at the Imperial Cancer Research Fund, where he had huge 80’s glasses. I […]

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The principle of ‘opt in’ in a civil society

We have already opted in to charity. Its called a civil society. It our starting place that we need to assert and fight for. If we want a thriving sector […]

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