Two brand TV Ads…how do they get it so right?…
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
Category Archives: Fundraising
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7 lessons from a house to house collection…
I finally got round to doing my annual house to house collection for the Royal British Legion. As each doorbell, letter box and door knock wore on, I rediscovered a […]
Where were you when….
There are some events that bind us all together. The assassination of JFK, the landing on the moon, the death of Diana and the one event that changed this century […]
Relax, just listen….5 ways to do it better…
Summer gives us some space to sit back and relax just a little bit before the dark nights and next frantic season is upon us. It also gives us some […]
The point of added value….
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
You can’t take it with you…but you still need to talk…
The final episode of a quality TV programme about making wills marks a welcome contribution to a difficult subject by the BBC. And doesn’t it show the need for families […]
The 10 essential qualities of a great fundraiser….
I once saw a job description for a fundraiser that was 7 pages long. The only thing they didn’t want to know in the person spec was their DNA. Pages […]
Local heroes rule ok…
The New Years honours have come and gone…and they are full of local heroes. Here’s my tribute to some of mine…hope it cheers you up and helps you keep your […]
New years resolution….donor delight….
Here’s a little gem…..saw this great mix of a case for support and the shared joy of a donor who made things happen. The benefits to her were as important […]
The 12 days of christmas fundraising wishes …
On the 12th day of christmas, my true love gave to me…..well how about 12 christmas fundraising wishes…12 aspirations, 12 challenges. On the first day of christmas (etc etc etc)…..so […]