Two brand TV Ads…how do they get it so right?…
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
I finally got round to doing my annual house to house collection for the Royal British Legion. As each doorbell, letter box and door knock wore on, I rediscovered a […]
There are some events that bind us all together. The assassination of JFK, the landing on the moon, the death of Diana and the one event that changed this century […]
Summer gives us some space to sit back and relax just a little bit before the dark nights and next frantic season is upon us. It also gives us some […]
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
The final episode of a quality TV programme about making wills marks a welcome contribution to a difficult subject by the BBC. And doesn’t it show the need for families […]
I once saw a job description for a fundraiser that was 7 pages long. The only thing they didn’t want to know in the person spec was their DNA. Pages […]
The New Years honours have come and gone…and they are full of local heroes. Here’s my tribute to some of mine…hope it cheers you up and helps you keep your […]
Here’s a little gem…..saw this great mix of a case for support and the shared joy of a donor who made things happen. The benefits to her were as important […]
On the 12th day of christmas, my true love gave to me…..well how about 12 christmas fundraising wishes…12 aspirations, 12 challenges. On the first day of christmas (etc etc etc)…..so […]