Our new TV and digital legacy campaign…
There’s a prize under our noses. A new generation ready for a new approach. Legacy fundraising is at a crossroads. It can go two ways. The first is to do […]
Category Archives: Fundraising
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The simplest legacy fundraising strategy…
We can complicate things a lot can’t we? The more clever we make things the more we create demand to find out a hidden truth. Adding gizmo’s that add % […]
In praise of cash collectors – No 2
This feels like a series starting!…. snapped this pic of a real star cash collector. Her name is Annie who is collecting for Marie Curie Cancer Care….committment, personality and courage once […]
The threat to relationship fundraising….
I perceive a threat to something I hold dear. Relationship fundraising feels a bit misunderstood right now. A bit lost maybe? Or distracted? It’s difficult to put my finger on what my guts […]
In praise of cash collectors….
Take a fresh look at charity collectors. Not the face to face direct debit breed. The cash collection sort – buckets, pass, sash, badge, coins. They are a unique & […]
Size isn’t everything….
Size isn’t everything. I should know. But apart from personal dimensions there’s an interesting dynamic between big and small charities today. For some small charities the relationship is based on […]
Our story of joy…
I confess I am a bit of a sucker for a soppy movie. Despite my best intentions, no one believes me any more when I try to justify my watery […]
This is how you do it….
charity: water videos. This is a great video for charity:water and a great website. Its very personal, it tells a story, its got clear solutions, leadership, a strong compelling case, facts, emotion […]
5 words you need to talk legacies
Words make all the difference. When you talk legacies or gifts in wills, tuning into the right words will give you real and lasting impact. We know that to have a legacy […]
Talking of collaboration….
When I wrote on UK Fundraising about the need for both the right mix of co-operation and competition and independence and collaboration in the sector I hadn’t expected to see such […]