10 Rules for Ending, Starting and Ending a Fundraising Financial Year
I tell a story in my workshops about the 9 month fundraising year. It goes like this. You start the year shattered. Its been a drain. So, time for some […]
Category Archives: Ideas
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The Good Leaders 10 step new year manifesto
As the clock struck 12 and the new year ticked in, and in the aftermath of that midnight moment, you will have reflected. Year in and year out are natural […]
Why we need to learn how to pitch in fundraising
I saw a session once at a conference once upon a time where people tried to pitch, in that way in our head we all think of as a […]
Why lost purpose in Community Fundraising is a strategic killer
Purpose is hot right now. Like someone woke up one day and went ‘purpose….i’ll package that’. It’s everywhere in charity, business, marketing, branding and personal development. Rediscovered. And yet its […]
Why spirit matters most in fundraising
Travel is a theme I keep coming back to. In those moments on the road, when you get to see, hear and feel the essence of motivation and inspiration becomes […]
How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
This TV ad is undeniable
Make me feel. If you want me to do something make me feel. Make me care. This new ad from the Sick Kids Foundation in Canada and reported on in the thestar.com is […]
10 emotional connections for legacy fundraising
There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it. The moment you connect. A […]
How to upgrade your thank you letter
Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for […]
Why we need more of ‘I made this’
A signature on a work of art can be a powerful statement. Or a name on the spine of a book. Or the credits rolling at the end of a […]