30 fundraising memories in 30 fundraising years
The institute of Fundraising is celebrating its 30th birthday at its annual Convention. It’s an opportunity to reflect and celebrate how far we have come in british fundraising. But equally […]
Category Archives: Ideas
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The why and how of effective altruism …
if you’re lucky enough to live without want, it’s a natural impulse to be altruistic to others. But, asks philosopher Peter Singer, what’s the most effective way to give? This […]
The 21 habits of poor fundraisers…
We look for the best in fundraisers….but too often we find the worst. No ones perfect. No one does everything right. But the fundraiser living happily in this list probably […]
The 20 best films for fundraising inspiration…
The power of story is the core of great fundraising. Sometimes the power of story to connect and amplify emotional connection is what fundraisers need to help craft their own […]
Name your job in 3 words…
When Ernest Hemingway wrote a six word story ‘For sale; baby shoes, never worn’ he began a worldwide challenge to follow. In a world where a job is described in […]
Two brand TV Ads…how do they get it so right?…
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
7 lessons from a house to house collection…
I finally got round to doing my annual house to house collection for the Royal British Legion. As each doorbell, letter box and door knock wore on, I rediscovered a […]
The point of added value….
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
You can’t take it with you…but you still need to talk…
The final episode of a quality TV programme about making wills marks a welcome contribution to a difficult subject by the BBC. And doesn’t it show the need for families […]
The 10 essential qualities of a great fundraiser….
I once saw a job description for a fundraiser that was 7 pages long. The only thing they didn’t want to know in the person spec was their DNA. Pages […]