Legacy effectiveness….result….
Its pretty tough to prove something in advertising isn’t it? That’s why the IPA Effectiveness awards exist. And the latest Remember a Charity legacy campaign put together by DDB and […]
Category Archives: Innovation
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The real IFC winner for 2010 is…authenticity..
The art of fundraising knows many ways to describe its power….passion, inspiration, courage, love. Sometimes the vehicle is the simple truth of authenticity. The 30th IFC in Holland last week […]
A vision isn’t a to do list….
Standing on the platform of my local station, I spotted this vision statement from the Fen Line Users Association. Its exciting stuff and made me think. This picture is page […]
The 6 leadership tips from a journey with a sat nav…
Have you ever driven a van around central london using a sat nav to get you from a to b? I wouldn’t want to do it every day but sometimes […]
Legacies are a conversation – not a hard sell…
‘Feet on the ground – soul in the sky’ said Virginia McKenna at the beginning of Remember a Charity’s awareness week. A perfect description of the yin and yang of […]
Why online and offline is the new community fundraising blend…..
Once upon a time, several hundred years ago, I had forgotten the second spool for the film I was to show at the Luton Ladies Circle. Disaster. In those days, we […]
Vodka, potatoes, innovation and quality……
Courage and innovation are brilliant bedfellows. Add in leadership, vision, and two distinct views – the world view and perspective on the stuff right under your nose and you have […]
10 tips to check your fundraising pipeline..
As the gulf disaster continues and oil pours from a fractured pipeline it make you wonder at the quantity that is seeping through. A reservoir that big feels endless. And when you […]
Stay hungry, stay foolish…
This summer I have had more than a few conversations with people about making choices. About what to do next. Maybe its the weather or the world cup…more likely its […]
Daughters to their mums – something wonderful…
With the launch of the new NSPCC legacy and tv campaign the response has been revealing, exciting and inspiring. Results are one thing but insights are something else. On the […]