The simplest legacy fundraising strategy…
We can complicate things a lot can’t we? The more clever we make things the more we create demand to find out a hidden truth. Adding gizmo’s that add % […]
Category Archives: Innovation
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The Perfect pitch…
There’s a moment when Don Draper, the troubled but charismatic advertising hero in Mad Men makes the most compelling emotional connection in a sales pitch I think I have ever […]
The threat to relationship fundraising….
I perceive a threat to something I hold dear. Relationship fundraising feels a bit misunderstood right now. A bit lost maybe? Or distracted? It’s difficult to put my finger on what my guts […]
Size isn’t everything….
Size isn’t everything. I should know. But apart from personal dimensions there’s an interesting dynamic between big and small charities today. For some small charities the relationship is based on […]
This is how you do it….
charity: water videos. This is a great video for charity:water and a great website. Its very personal, it tells a story, its got clear solutions, leadership, a strong compelling case, facts, emotion […]
Random acts of kindness week – go on then….
It’s random acts of kindness week. The term comes from peace campaigner Anne Herbert who is quoted with the phrase “Practice random kindness and senseless acts of beauty”. A lovely […]
What love letter would you write…
A report this week says that writing love letters is a dying art. Yet we all still yearn to receive one… The survey was performed online by the National Trust, with over […]
Where were you when you first saw 3D..
So, where were you when you first saw a 3D movie?. For many, the first experience will have been at your local multiplex watching Avatar this week. It really does have the […]