The threat to relationship fundraising….
I perceive a threat to something I hold dear. Relationship fundraising feels a bit misunderstood right now. A bit lost maybe? Or distracted? It’s difficult to put my finger on what my guts […]
Category Archives: Insight
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In praise of cash collectors….
Take a fresh look at charity collectors. Not the face to face direct debit breed. The cash collection sort – buckets, pass, sash, badge, coins. They are a unique & […]
Our story of joy…
I confess I am a bit of a sucker for a soppy movie. Despite my best intentions, no one believes me any more when I try to justify my watery […]
Recognising recognition…
A friend of mine who is a proud grandfather of three, aged 7, 8, and 9 told me a lovely story this week. He and his wife had taken the three out […]
5 words you need to talk legacies
Words make all the difference. When you talk legacies or gifts in wills, tuning into the right words will give you real and lasting impact. We know that to have a legacy […]
What love letter would you write…
A report this week says that writing love letters is a dying art. Yet we all still yearn to receive one… The survey was performed online by the National Trust, with over […]
In front of your own eyes…
It’s amazing what you can discover in the window of your local post office. And sometimes things you search for in distant places are right before you if only you’d […]
Laughter and tears….
I spent the day doing radio interviews for Remember a Charity, with the UK’s no 1 Funeral Director, Barry Albin Dyer, best known for ITV’s Don’t drop the coffin and the […]
My favourite TV ad this christmas..
If you ever wondered how John Lewis got a 12% increase on sales this christmas take a look at one of my favourite ads. They nailed the emotion, the insight, […]