The 21 habits of poor fundraisers…
We look for the best in fundraisers….but too often we find the worst. No ones perfect. No one does everything right. But the fundraiser living happily in this list probably […]
Category Archives: Inspiration
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How to hold your own state funeral
The national funeral of Baroness Thatcher (whatever your view) – a spectacular experience of remembrance, theatre and private reflection. Planned with the complicated combination of state protocol and private wishes, […]
The 20 best films for fundraising inspiration…
The power of story is the core of great fundraising. Sometimes the power of story to connect and amplify emotional connection is what fundraisers need to help craft their own […]
Name your job in 3 words…
When Ernest Hemingway wrote a six word story ‘For sale; baby shoes, never worn’ he began a worldwide challenge to follow. In a world where a job is described in […]
Two brand TV Ads…how do they get it so right?…
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
7 lessons from a house to house collection…
I finally got round to doing my annual house to house collection for the Royal British Legion. As each doorbell, letter box and door knock wore on, I rediscovered a […]
Where were you when….
There are some events that bind us all together. The assassination of JFK, the landing on the moon, the death of Diana and the one event that changed this century […]
Relax, just listen….5 ways to do it better…
Summer gives us some space to sit back and relax just a little bit before the dark nights and next frantic season is upon us. It also gives us some […]
The point of added value….
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
The 10 essential qualities of a great fundraiser….
I once saw a job description for a fundraiser that was 7 pages long. The only thing they didn’t want to know in the person spec was their DNA. Pages […]