The Perfect pitch…

There’s a moment when Don Draper, the troubled but charismatic advertising hero in Mad Men makes the most compelling emotional connection in a sales pitch I think I have ever […]

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Size isn’t everything….

Size isn’t everything. I should know. But apart from personal dimensions there’s an interesting dynamic between big and small charities today. For some small charities the relationship is based on […]

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This is how you do it….

charity: water videos. This is a great video for charity:water and a great website. Its very personal, it tells a story, its got clear solutions, leadership, a strong compelling case, facts, emotion […]

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The greatest peak in your life..

Erich Segal, the man who wrote Love Story died this week from Parkinson’s Disease.  Segal was a classics professor at Yale University when he wrote the book, which became an Oscar-winning 1970 […]

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