Remember a charity and its global legacy
When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]
Category Archives: Legacies
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The 7 pillars of legacy culture leadership
To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations […]
10 emotional connections for legacy fundraising
There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it. The moment you connect. A […]
Why we need more of ‘I made this’
A signature on a work of art can be a powerful statement. Or a name on the spine of a book. Or the credits rolling at the end of a […]
Stories are the currency for legacy giving
At the heart of every legacy gift is always a story. It’s a currency that runs strong and is rarely devalued. Sometimes visible, most often not. Sometimes shared, sometimes celebrated. […]
Why small disruption can lead to big disruption
I used to know a brilliant fundraiser who had a habit of ordering her notes and papers on a table as if she had used a set square. I often […]
10 of the best words to use in legacy fundraising
Some words matter more than others. Some have a rounder meaning, set a tone better and signal a mood more easily. In legacies the right words can be the difference […]
Eat the Legacy Fundraising Frog
Procrastination. A lovely word and something I naturally practice myself. Someone sent me a book on procrastination and how to deal with it. I will read it soon. Promise. There’s […]
We need more shared bonding
You are thrown together with people you’ve not met before. Away from home, bonded in a common purpose. New and hopeful but a wee bit scared. Then you dive in […]
30 fundraising memories in 30 fundraising years
The institute of Fundraising is celebrating its 30th birthday at its annual Convention. It’s an opportunity to reflect and celebrate how far we have come in british fundraising. But equally […]