The national funeral of Baroness Thatcher (whatever your view) – a spectacular experience of remembrance, theatre and private reflection. Planned with the complicated combination of state protocol and private wishes, […]
The final episode of a quality TV programme about making wills marks a welcome contribution to a difficult subject by the BBC. And doesn’t it show the need for families […]
Its pretty tough to prove something in advertising isn’t it? That’s why the IPA Effectiveness awards exist. And the latest Remember a Charity legacy campaign put together by DDB and […]
‘Feet on the ground – soul in the sky’ said Virginia McKenna at the beginning of Remember a Charity’s awareness week. A perfect description of the yin and yang of […]
Once upon a time, several hundred years ago, I had forgotten the second spool for the film I was to show at the Luton Ladies Circle. Disaster. In those days, we […]
As the gulf disaster continues and oil pours from a fractured pipeline it make you wonder at the quantity that is seeping through. A reservoir that big feels endless. And when you […]
With the launch of the new NSPCC legacy and tv campaign the response has been revealing, exciting and inspiring. Results are one thing but insights are something else. On the […]
There’s a prize under our noses. A new generation ready for a new approach. Legacy fundraising is at a crossroads. It can go two ways. The first is to do […]
We can complicate things a lot can’t we? The more clever we make things the more we create demand to find out a hidden truth. Adding gizmo’s that add % […]
Words make all the difference. When you talk legacies or gifts in wills, tuning into the right words will give you real and lasting impact. We know that to have a legacy […]