10 Rules for Ending, Starting and Ending a Fundraising Financial Year
I tell a story in my workshops about the 9 month fundraising year. It goes like this. You start the year shattered. Its been a drain. So, time for some […]
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Why we need to learn how to pitch in fundraising
I saw a session once at a conference once upon a time where people tried to pitch, in that way in our head we all think of as a […]
How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
This TV ad is undeniable
Make me feel. If you want me to do something make me feel. Make me care. This new ad from the Sick Kids Foundation in Canada and reported on in the thestar.com is […]
Remember a charity and its global legacy
When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]
The 7 pillars of legacy culture leadership
To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations […]
10 emotional connections for legacy fundraising
There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it. The moment you connect. A […]
How to upgrade your thank you letter
Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for […]
Stories are the currency for legacy giving
At the heart of every legacy gift is always a story. It’s a currency that runs strong and is rarely devalued. Sometimes visible, most often not. Sometimes shared, sometimes celebrated. […]
Why small disruption can lead to big disruption
I used to know a brilliant fundraiser who had a habit of ordering her notes and papers on a table as if she had used a set square. I often […]