The principle of ‘opt in’ in a civil society
We have already opted in to charity. Its called a civil society. It our starting place that we need to assert and fight for. If we want a thriving sector […]
Category Archives: Marketing
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10 Relationship Fundraising principles from the past
Sometimes in adversity, good things can flow to greet you. Very often, the inspiration for that good comes from the past. A comforting place, when it was what it was […]
End the tyranny of fundraising technique and targets
Here’s the thing. Technique is actually in the way of fundraising. Targets have the wrong focus. Together, finally its clear – they are undermining fundraising. Where do we really look […]
10 of the best words to use in legacy fundraising
Some words matter more than others. Some have a rounder meaning, set a tone better and signal a mood more easily. In legacies the right words can be the difference […]
4 simple words to use to describe giving to charity
Working with fundraisers is a constant journey of discovery. We were discussing how to respond in a simple way to a supporter who said they wanted to do more….what else […]
It’s time fundraising became a movement..
Is it right to have a vision for fundraising. A grand aspiration. It is. I do. I believe fundraising should be a movement. I believe it needs everyone at every […]
Do you work for a best not-for profit? Why not?
The Sunday Times 100 Best not-for-profit organisations to work for reveals some intriguing insights and a few juicy challenges Of the 100 listed in the not-for-profit list, only 21 are […]
5 simple tips for sharing great stories
Looking for stories, understanding them, capturing them and sharing them requires a mindset as much as practical tools. It all starts with defining what’s right in front of you, and […]
Barnardo’s – I salute you
A second salute in two weeks. Barnardo’s ad is brave and hits hard. A clever contrast that highlights stolen childhoods for so many children with the difference that care and […]
Eat the Legacy Fundraising Frog
Procrastination. A lovely word and something I naturally practice myself. Someone sent me a book on procrastination and how to deal with it. I will read it soon. Promise. There’s […]