Save the Children – I salute you
This is tough. Brave, hard-hitting, honest, heartbreaking, direct, emotional. A powerful authentic story. Controversial but required. A rallying call. A solution. This is the sort of ad that floors you. […]
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5 fundraising data sins
Is data boring? For some, probably not. For most, absolutely. But one of the key reasons it gets a bad press is because people don’t know the difference between data […]
10 personal tips for all charity leaders for 2014
New year, new you, new spark. The best of intentions often turn out to be a distant memory by February. This time of year though, we all are full of […]
5 brill charity thank you videos ……
Thank you. Simple stuff maybe, and simply done makes a world of difference. But sometimes, the heartfelt message needs a little edge. Video continues to grow – from TV ads […]
The 20 best films for fundraising inspiration…
The power of story is the core of great fundraising. Sometimes the power of story to connect and amplify emotional connection is what fundraisers need to help craft their own […]
Two brand TV Ads…how do they get it so right?…
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
The point of added value….
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
The 10 essential qualities of a great fundraiser….
I once saw a job description for a fundraiser that was 7 pages long. The only thing they didn’t want to know in the person spec was their DNA. Pages […]
New years resolution….donor delight….
Here’s a little gem…..saw this great mix of a case for support and the shared joy of a donor who made things happen. The benefits to her were as important […]