Save the Children – I salute you
This is tough. Brave, hard-hitting, honest, heartbreaking, direct, emotional. A powerful authentic story. Controversial but required. A rallying call. A solution. This is the sort of ad that floors you. […]
This is tough. Brave, hard-hitting, honest, heartbreaking, direct, emotional. A powerful authentic story. Controversial but required. A rallying call. A solution. This is the sort of ad that floors you. […]
Is data boring? For some, probably not. For most, absolutely. But one of the key reasons it gets a bad press is because people don’t know the difference between data […]
New year, new you, new spark. The best of intentions often turn out to be a distant memory by February. This time of year though, we all are full of […]
Thank you. Simple stuff maybe, and simply done makes a world of difference. But sometimes, the heartfelt message needs a little edge. Video continues to grow – from TV ads […]
The power of story is the core of great fundraising. Sometimes the power of story to connect and amplify emotional connection is what fundraisers need to help craft their own […]
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
I once saw a job description for a fundraiser that was 7 pages long. The only thing they didn’t want to know in the person spec was their DNA. Pages […]
Here’s a little gem…..saw this great mix of a case for support and the shared joy of a donor who made things happen. The benefits to her were as important […]