Barnardo’s – I salute you

A second salute in two weeks. Barnardo’s ad is brave and hits hard. A clever contrast that highlights stolen childhoods for so many children with the difference that care and […]

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An unexpected story..

Great stories get lost because they are often poorly told. The story-teller matters as much as the story. Simple, clear, emotional and true. Sometimes, we try too hard – when […]

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