Why we need to learn how to pitch in fundraising
I saw a session once at a conference once upon a time where people tried to pitch, in that way in our head we all think of as a pitch […]
Category Archives: Psychology
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Remember a charity and its global legacy
When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]
10 emotional connections for legacy fundraising
There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it. The moment you connect. A […]
Stories are the currency for legacy giving
At the heart of every legacy gift is always a story. It’s a currency that runs strong and is rarely devalued. Sometimes visible, most often not. Sometimes shared, sometimes celebrated. […]
Having my heart broken at Starbucks
Having my heartbroken at Starbucks… Drinking a latte, overlooking the platform in Starbucks at Paddington. Watching the bustle of travel and journeys that we make, we rarely get an insight into […]
Political or emotional correctness? … what we need is relational correctness
Political Correctness still seems to raise a few headlines whenever it enters our world. Required medicine and correction for some, George Orwell 1984 and newspeak for others. In her TED talk above, Sally Kohn, shared what […]
10 Relationship Fundraising principles from the past
Sometimes in adversity, good things can flow to greet you. Very often, the inspiration for that good comes from the past. A comforting place, when it was what it was […]
10 saviours of the fundraising sector
After much soul-searching in the fundraising sector in the last few months, and much anguish about the future and direction of travel, I have compiled a powerful list of 10 […]
10 of the best words to use in legacy fundraising
Some words matter more than others. Some have a rounder meaning, set a tone better and signal a mood more easily. In legacies the right words can be the difference […]
4 simple words to use to describe giving to charity
Working with fundraisers is a constant journey of discovery. We were discussing how to respond in a simple way to a supporter who said they wanted to do more….what else […]