Remember a charity and its global legacy
When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]
Category Archives: Remember a Charity
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The 7 pillars of legacy culture leadership
To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations […]
10 emotional connections for legacy fundraising
There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it. The moment you connect. A […]
Stories are the currency for legacy giving
At the heart of every legacy gift is always a story. It’s a currency that runs strong and is rarely devalued. Sometimes visible, most often not. Sometimes shared, sometimes celebrated. […]
Eat the Legacy Fundraising Frog
Procrastination. A lovely word and something I naturally practice myself. Someone sent me a book on procrastination and how to deal with it. I will read it soon. Promise. There’s […]
30 fundraising memories in 30 fundraising years
The institute of Fundraising is celebrating its 30th birthday at its annual Convention. It’s an opportunity to reflect and celebrate how far we have come in british fundraising. But equally […]
How to hold your own state funeral
The national funeral of Baroness Thatcher (whatever your view) – a spectacular experience of remembrance, theatre and private reflection. Planned with the complicated combination of state protocol and private wishes, […]
You can’t take it with you…but you still need to talk…
The final episode of a quality TV programme about making wills marks a welcome contribution to a difficult subject by the BBC. And doesn’t it show the need for families […]
The 12 days of christmas fundraising wishes …
On the 12th day of christmas, my true love gave to me…..well how about 12 christmas fundraising wishes…12 aspirations, 12 challenges. On the first day of christmas (etc etc etc)…..so […]
Legacy effectiveness….result….
Its pretty tough to prove something in advertising isn’t it? That’s why the IPA Effectiveness awards exist. And the latest Remember a Charity legacy campaign put together by DDB and […]