5 simple tips for sharing great stories
Looking for stories, understanding them, capturing them and sharing them requires a mindset as much as practical tools. It all starts with defining what’s right in front of you, and […]
Looking for stories, understanding them, capturing them and sharing them requires a mindset as much as practical tools. It all starts with defining what’s right in front of you, and […]
A second salute in two weeks. Barnardo’s ad is brave and hits hard. A clever contrast that highlights stolen childhoods for so many children with the difference that care and […]
Great stories get lost because they are often poorly told. The story-teller matters as much as the story. Simple, clear, emotional and true. Sometimes, we try too hard – when […]
3 things. Giles Pegram always summarised his genius at key points with the phrase 3 things. Always right. In time, we all learnt the art. Three things. So here are […]
Procrastination. A lovely word and something I naturally practice myself. Someone sent me a book on procrastination and how to deal with it. I will read it soon. Promise. There’s […]
This is tough. Brave, hard-hitting, honest, heartbreaking, direct, emotional. A powerful authentic story. Controversial but required. A rallying call. A solution. This is the sort of ad that floors you. […]
Is data boring? For some, probably not. For most, absolutely. But one of the key reasons it gets a bad press is because people don’t know the difference between data […]
New year, new you, new spark. The best of intentions often turn out to be a distant memory by February. This time of year though, we all are full of […]
The institute of Fundraising is celebrating its 30th birthday at its annual Convention. It’s an opportunity to reflect and celebrate how far we have come in british fundraising. But equally […]
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]