5 simple tips for sharing great stories
Looking for stories, understanding them, capturing them and sharing them requires a mindset as much as practical tools. It all starts with defining what’s right in front of you, and […]
Category Archives: Strategy
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Barnardo’s – I salute you
A second salute in two weeks. Barnardo’s ad is brave and hits hard. A clever contrast that highlights stolen childhoods for so many children with the difference that care and […]
An unexpected story..
Great stories get lost because they are often poorly told. The story-teller matters as much as the story. Simple, clear, emotional and true. Sometimes, we try too hard – when […]
Three tales of of three things
3 things. Giles Pegram always summarised his genius at key points with the phrase 3 things. Always right. In time, we all learnt the art. Three things. So here are […]
Eat the Legacy Fundraising Frog
Procrastination. A lovely word and something I naturally practice myself. Someone sent me a book on procrastination and how to deal with it. I will read it soon. Promise. There’s […]
Save the Children – I salute you
This is tough. Brave, hard-hitting, honest, heartbreaking, direct, emotional. A powerful authentic story. Controversial but required. A rallying call. A solution. This is the sort of ad that floors you. […]
5 fundraising data sins
Is data boring? For some, probably not. For most, absolutely. But one of the key reasons it gets a bad press is because people don’t know the difference between data […]
10 personal tips for all charity leaders for 2014
New year, new you, new spark. The best of intentions often turn out to be a distant memory by February. This time of year though, we all are full of […]
30 fundraising memories in 30 fundraising years
The institute of Fundraising is celebrating its 30th birthday at its annual Convention. It’s an opportunity to reflect and celebrate how far we have come in british fundraising. But equally […]
Two brand TV Ads…how do they get it so right?…
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]