How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
Category Archives: Video
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This TV ad is undeniable
Make me feel. If you want me to do something make me feel. Make me care. This new ad from the Sick Kids Foundation in Canada and reported on in the thestar.com is […]
Barnardo’s – I salute you
A second salute in two weeks. Barnardo’s ad is brave and hits hard. A clever contrast that highlights stolen childhoods for so many children with the difference that care and […]
Save the Children – I salute you
This is tough. Brave, hard-hitting, honest, heartbreaking, direct, emotional. A powerful authentic story. Controversial but required. A rallying call. A solution. This is the sort of ad that floors you. […]
5 brill charity thank you videos ……
Thank you. Simple stuff maybe, and simply done makes a world of difference. But sometimes, the heartfelt message needs a little edge. Video continues to grow – from TV ads […]
30 fundraising memories in 30 fundraising years
The institute of Fundraising is celebrating its 30th birthday at its annual Convention. It’s an opportunity to reflect and celebrate how far we have come in british fundraising. But equally […]
The 20 best films for fundraising inspiration…
The power of story is the core of great fundraising. Sometimes the power of story to connect and amplify emotional connection is what fundraisers need to help craft their own […]
Two brand TV Ads…how do they get it so right?…
Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..? These sum up insight, brand values, […]
Where were you when….
There are some events that bind us all together. The assassination of JFK, the landing on the moon, the death of Diana and the one event that changed this century […]
Local heroes rule ok…
The New Years honours have come and gone…and they are full of local heroes. Here’s my tribute to some of mine…hope it cheers you up and helps you keep your […]