Daughters to their mums – something wonderful…

With the launch of the new NSPCC legacy and tv campaign the response has been revealing, exciting and inspiring. Results are one thing but insights are something else.

On the supporting site whatwillweleave.org.uk  our bubbles of messages are truly inspiring. Personal, funny, touching, passionate. But there was an interesting insight – daughters taking the opportunity to talk to their mums. To say thank you. To say do you remember. To say I love you.

In so doing they showed that a message to one audience can often best be delivered by someone close and trusted to them and using something new and unexpected….

Posted in Brand, Charity, Digital, Fundraising, Giving, Innovation, Insight, Legacies, Strategy, TV, Wills and tagged , , , , , , , , .

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