Eat the Legacy Fundraising Frog


Procrastination. A lovely word and something I naturally practice myself. Someone sent me a book on procrastination and how to deal with it. I will read it soon. Promise.

There’s an old saying that if the first thing you do in the morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Brian Tracy, uses this metaphor in the book Eat That Frog, challenging you to do the one thing you probably most procrastinate over, but that could have the greatest impact for you.  The remarkable Rob Woods uses it in his brilliant training. On a daily basis we try our best to achieve our goals but the tide of stuff is often overwhelming. Not surprising the longer term suffers for the here and now.

It’s the same with legacies. According to Remember a Charity, while 74% of the UK population support charities, only 7% currently leave a legacy to them. Income is seen as long-term and given the need for cash today,  you can sometimes understand the way that legacies don’t get the attention they deserve. Too difficult, almost like eating a live frog. That is a mistake. Simple, daily, gentle actions can have a massive impact. Patience, insight and quiet determination drive a longer term process of consideration. Like a garden. Deliberately invest in it and remarkably, people will come.

Today, it really is time to stop putting off legacies. Make tomorrow happen today. Eat the very tasty legacy frog and you wont look back.

Posted in Brand, Charity, Family, Fundraising, Giving, Ideas, Innovation, Insight, Leadership, Legacies, Management, Marketing, Not for profit, Philanthropy, Psychology, Remember a Charity, Seniors, Strategy, Wills and tagged , , , , , , , .

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