New years resolution….donor delight….

Here’s a little gem…..saw this great mix of a case for support and the shared joy of a donor who made things happen. The benefits to her were as important as the difference she made. A sense of pride. Selling the joy of giving World Vision UK…nice one….

Posted in Brand, Charity, Emotions, Fundraising, Giving, Innovation, Insight, Inspiration, Marketing, Psychology, Strategy, TV and tagged , , , , .

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