Purpose is hot right now. Like someone woke up one day and went ‘purpose….i’ll package that’. It’s everywhere in charity, business, marketing, branding and personal development. Rediscovered. And yet its […]
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
We fail community fundraisers. All the time, every day, for years and years. Its time we were honest and did something about it. I’m not saying community fundraisers are angels […]
Once upon a time, several hundred years ago, I had forgotten the second spool for the film I was to show at the Luton Ladies Circle. Disaster. In those days, we […]