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Tag Archives: community fundraising

Why lost purpose in Community Fundraising is a strategic killer

Purpose is hot right now. Like someone woke up one day and went ‘purpose….i’ll package that’. It’s everywhere in charity, business, marketing, branding and personal development. Rediscovered. And yet its […]

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How to create a name for a fundraising product

Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]

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10 ways we fail Community Fundraisers

We fail community fundraisers. All the time, every day, for years and years.  Its time we were honest and did something about it. I’m not saying community fundraisers are angels […]

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Why online and offline is the new community fundraising blend…..

Once upon a time, several hundred years ago, I had forgotten the second spool for the film I was to show at the Luton Ladies Circle. Disaster. In those days, we […]

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