How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
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5 reflections from the London Marathon and its amazing stories
The sun is shining. Early morning London stirs, its arteries held for the later procession of humanity. Road side places are captured, banners are hung, flags are raised as bleary […]