Remember a charity and its global legacy
When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might […]
Tag Archives: Gifts in wills
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The 7 pillars of legacy culture leadership
To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations […]
10 emotional connections for legacy fundraising
There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it. The moment you connect. A […]
Eat the Legacy Fundraising Frog
Procrastination. A lovely word and something I naturally practice myself. Someone sent me a book on procrastination and how to deal with it. I will read it soon. Promise. There’s […]
Daughters to their mums – something wonderful…
With the launch of the new NSPCC legacy and tv campaign the response has been revealing, exciting and inspiring. Results are one thing but insights are something else. On the […]
Our new TV and digital legacy campaign…
There’s a prize under our noses. A new generation ready for a new approach. Legacy fundraising is at a crossroads. It can go two ways. The first is to do […]
The simplest legacy fundraising strategy…
We can complicate things a lot can’t we? The more clever we make things the more we create demand to find out a hidden truth. Adding gizmo’s that add % […]
5 words you need to talk legacies
Words make all the difference. When you talk legacies or gifts in wills, tuning into the right words will give you real and lasting impact. We know that to have a legacy […]
Laughter and tears….
I spent the day doing radio interviews for Remember a Charity, with the UK’s no 1 Funeral Director, Barry Albin Dyer, best known for ITV’s Don’t drop the coffin and the […]