Legacy effectiveness….result….
Its pretty tough to prove something in advertising isn’t it? That’s why the IPA Effectiveness awards exist. And the latest Remember a Charity legacy campaign put together by DDB and […]
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Legacies are a conversation – not a hard sell…
‘Feet on the ground – soul in the sky’ said Virginia McKenna at the beginning of Remember a Charity’s awareness week. A perfect description of the yin and yang of […]