How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
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The currency of community
The village fete in english summer sunshine. Rows of stalls around the green and the makeshift stage, held together by committees and clubs, by local heroes of all generations Among […]
10 ways we fail Community Fundraisers
We fail community fundraisers. All the time, every day, for years and years. Its time we were honest and did something about it. I’m not saying community fundraisers are angels […]
The point of added value….
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
Why isn’t there a Big Brother Big Sister in the Big Society?
If ever there was a time for a national, co-ordinated, mentoring volunteering movement, the time is now. But a quick web search tells a very different story. Take a look […]
Moments that make great stories…
In 1941 a lone german bomber dropped a bomb on the jam factory in my village. Apparently mistaking it for a munitions factory, the bomb succeeded in showering the locals […]