How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
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10 rules for ending, starting and ending a financial year
I tell a story in my workshops about the 9 month fundraising year. It goes like this. You start the year shattered. Its been a drain. So, time for some […]
10 ways we fail Community Fundraisers
We fail community fundraisers. All the time, every day, for years and years. Its time we were honest and did something about it. I’m not saying community fundraisers are angels […]
The point of added value….
Local story. Big lesson. The village charity committee wanted to hold a meeting to plan the summer event. In one of the pubs, the secretary asked the bar staff if […]
Why isn’t there a Big Brother Big Sister in the Big Society?
If ever there was a time for a national, co-ordinated, mentoring volunteering movement, the time is now. But a quick web search tells a very different story. Take a look […]
Moments that make great stories…
In 1941 a lone german bomber dropped a bomb on the jam factory in my village. Apparently mistaking it for a munitions factory, the bomb succeeded in showering the locals […]