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Tag Archives: NFP

How to create a name for a fundraising product

Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]

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Time to get back to some fundraising basics

The torch is shining on us all right now, and it’s just got brighter. The sad death of Olive Cooke and the press feast unleashed has long been coming. Olive’s […]

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