How to create a name for a fundraising product
Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially […]
Tag Archives: NFP
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Time to get back to some fundraising basics
The torch is shining on us all right now, and it’s just got brighter. The sad death of Olive Cooke and the press feast unleashed has long been coming. Olive’s […]