An unexpected story..

Great stories get lost because they are often poorly told. The story-teller matters as much as the story. Simple, clear, emotional and true. Sometimes, we try too hard – when […]

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This is how you do it….

charity: water videos. This is a great video for charity:water and a great website. Its very personal, it tells a story, its got clear solutions, leadership, a strong compelling case, facts, emotion […]

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